Compare Fonts → Sans Serif → Ubuntu vs Archivo

Ubuntu vs Archivo

Both are sans serif faces on Google Fonts. Archivo has the larger x-height, so it looks bigger at the same size. Ubuntu takes more horizontal space.

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Ubuntu

Handgloves & Quartz Jockeys

The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs, then ship it to 1,842 Grove Street by 9:30 AM.

Handgloves & Quartz Jockeys

The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs, then ship it to 1,842 Grove Street by 9:30 AM.

Measured from the font files. Heights and widths are shown as a share of the font size, so they compare directly at any point size.
Measurement	Ubuntu	Archivo	Difference
x-heightHeight of lowercase letters, as a share of the font size. Higher reads larger at the same point size.	52.0%	52.6%	0.6%
Cap heightHeight of capitals, as a share of the font size.	69.3%	68.6%	0.7%
x-height to cap ratioProportion of lowercase to uppercase. Higher feels more modern and open.	0.75	0.77	0.02
Stroke weightMeasured thickness of a vertical stroke. Higher is heavier on the page.	9.7%	9.2%	0.6%
Stroke contrastHorizontal stroke divided by vertical. 1.0 is even; below 0.5 means strong thick-thin modulation.	0.84	0.81	0.04
Average character widthMean lowercase advance. Higher takes more horizontal space.	51.3%	49.6%	1.7%

Average character width: Ubuntu measures 51.3%, Archivo measures 49.6%. Mean lowercase advance. Higher takes more horizontal space.
Stroke weight: Ubuntu measures 9.7%, Archivo measures 9.2%. Measured thickness of a vertical stroke. Higher is heavier on the page.
Stroke contrast: Ubuntu measures 0.84, Archivo measures 0.81. Horizontal stroke divided by vertical. 1.0 is even; below 0.5 means strong thick-thin modulation.